Content strategy & design
Use plain language, UX writing, information architecture, and digital storytelling to make complex content useful.
Content strategy · UX design
Clear paths through complex content
We help international organizations turn complex information into accessible digital experiences that people can understand and use.
20+
years of experience
5+
UN agencies
+380%
traffic growth at WMO
90+
contributors managed
Expertise
Strategy that moves into practice
From high-level direction to hands-on delivery, every engagement is shaped around your audience, content, and team.
Digital transformation
Modernize public sites and intranets with practical strategy across Drupal, SharePoint, and other enterprise platforms.
ContentOps & workflow
Build governance and editorial systems that help distributed teams publish with confidence.
UX & accessibility
Create inclusive, research-led experiences that meet WCAG standards and real user needs.
Analytics & performance
Use meaningful data, search insights, and behavior analysis to improve digital outcomes.
Training & capacity building
Give teams the skills and tools to sustain clear content and strong digital practice.
About
Alex Faundez
Founder & Principal Consultant
- Research
- Structure
- Design
- Deliver
Twenty years shaping accessible, user-focused web ecosystems for international organizations.
Alex leads LucidPath Digital’s strategy and quality across every engagement, from research and plain-language writing to information architecture, wireframes, and build. His portfolio spans public websites and intranets built with Drupal, SharePoint, Sitefinity, and other enterprise platforms.
Experience includes
WMOWorld Meteorological OrganizationTorbjorn Toby Jorgensen · CC BY-SA 2.0 
WIPOWorld Intellectual Property OrganizationEmmanuel Berrod · CC BY-SA 4.0 
WHOWorld Health OrganizationThorkild Tylleskar · CC BY-SA 3.0 
ILOInternational Labour OrganizationBiiJii · CC BY-SA 3.0 
UNCTADUN Trade and DevelopmentYann Forget · CC BY-SA 3.0
Latest case study
Universal Postal Union · United Nations system
Rebuilding the content foundations of upu.int
A nine-month consultancy took a 6,600-page reference website from ungoverned sprawl to an evidence-based architecture, a working governance model, and a procurement-ready specification.
- Pages audited
- 6,623
- Reduction target
- ~50%
- Contributors
- 80+
- Survey responses
- 496
upu.int · target architecture
Evidence before technology52%
of documented issues were governance failures
The challenge
UPU’s public website is a working reference for regulators, postal operators, researchers, and partners. Its aging CMS and fragmented ownership had produced architecture drift, stalled workflows, and content with no accountable owner.
Alex joined as Chief Digital Project Manager to reduce the content estate, establish governance, and prepare the evidence needed to procure a replacement platform—in that order.
The approach
The diagnostic combined crawl and analytics data, search behavior, session recordings, interviews across ten directorates, and a 496-response stakeholder survey. Every assessed record received one of six decisions: keep, simplify, merge, migrate, archive, or delete.
- Evidence-led target sitemap
- Content simplification plan
- Editorial governance framework
- CMS procurement specification
“Building the evidence first, then the governance, then the specification gave the organization a defensible basis for every decision.”
Selected content design projects
Public websites, intranets, campaign experiences, and digital stories designed around real user tasks.
- 01
International Labour Organization · Public web redesign
Making job search accessible and user-friendly
Rewrote job information in plain language, shaped the content hierarchy, and designed mobile-first user flows with HR editors.
Improved task completion, earned positive user feedback, and reduced support inquiries.
Key findings
02World Meteorological Organization · Flagship report storytelling
Turning climate science into a clear digital narrative
Structured the 2024 State of the Global Climate report around key findings for journalists, policymakers, and the public.
Became one of WMO’s most-visited pages in 2024 and established a model for future publication templates.
- 03
International Labour Organization · HR intranet redesign
Helping staff find and act on HR information
Rewrote 80% of the content in plain English and created a reusable What / Who / When / How structure in SharePoint.
+31% pageviews, +10.5% time on page, a 5% lower bounce rate, and fewer repetitive HR queries.
- 04
World Intellectual Property Organization · Campaign microsite
Designing an inclusive awards experience for SMEs
Organized the Global Awards journey around eligibility, nomination, and value, with accessible copy for multilingual audiences.
Supported strong engagement and completion, multilingual rollout, and a reusable pattern for future awards pages.
- 05
International Labour Organization · Web storytelling redesign
Making institutional history readable and relevant
Transformed legacy content into a scannable timeline, working with editors and archivists to surface key milestones.
+31.1% pageviews, +10.5% time on page, a 5% lower bounce rate, and a template for other long-form content.
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