Transforming Complex Content Since 2002
Two decades of proven expertise making global digital experiences accessible, clear, and impactful
Our Story
LucidPath Digital was founded on a simple belief: complex information doesn't have to be complicated. After 20+ years transforming digital content for the world's leading international organizations, I launched LucidPath Digital to bring that same expertise to organizations seeking accessible, user-centered digital experiences.
Throughout my career at UN agencies including the World Meteorological Organization, World Intellectual Property Organization, World Health Organization, International Labour Organization, and UNCTAD, I've witnessed firsthand the challenges organizations face when dealing with complex technical content, multilingual audiences, and accessibility requirements.
LucidPath Digital operates as a network of specialized consultants, bringing together expertise in content strategy, UX design, accessibility, and digital transformation. This flexible model allows us to assemble the right team for each project—from single-consultant engagements to full multidisciplinary teams.
Founder & Principal Consultant
Alex Faundez
With 20+ years shaping accessible, user-focused web ecosystems for international organizations and global brands, I specialize in turning complex technical information into clear, plain-language content that serves global audiences in multiple languages.
My work centers on the intersection of content, communications, and technology—bridging teams to deliver multilingual digital experiences that are not only compliant and accessible but also meaningful and impactful.
Career Highlights
- World Meteorological Organization (2022-2025): Led wmo.int relaunch achieving 380% traffic growth and <10% bounce rate. Built ContentOps framework for 90+ contributors.
- World Intellectual Property Organization (2020-2022): Redesigned key sections of wipo.int, improving information findability and user journeys for complex IP content.
- World Health Organization (2020): Contributed to rapid-response COVID-19 content strategy and site migration during the pandemic.
- International Labour Organization (2017-2019): Established content design as a strategic discipline across external and internal platforms.
- UNCTAD (2002-2017): 15 years of progressive roles in content strategy, UX, and digital transformation.
Languages & Education
- Native proficiency: English, French, Spanish
- Master's degree in Communication Science, University of Geneva
- BA in Linguistics & Computational Linguistics, University of Geneva
Our Approach
User-centered, data-driven, collaborative
User-Centered
We start with user needs, not organizational structure. Evidence-based decisions and continuous testing ensure we're solving real problems.
Data-Driven
Measure everything. Analytics-informed decisions and transparent reporting keep projects on track and demonstrate ROI.
Collaborative
We work alongside your teams, not above them. Knowledge transfer and capacity building create sustainable, long-term solutions.
Our Values
Clarity
We make the complex simple and the obscure clear. Plain language and user-centered design are at the heart of everything we do.
Accessibility
Everyone deserves access to information, regardless of ability or language. WCAG compliance is embedded in every project from the start.
Expertise
20+ years of proven experience with the world's leading institutions. We demonstrate knowledge through insight, not complexity.
Collaboration
We work alongside teams to build capacity and empower change. Success is measured by what you can sustain after we're gone.
Impact
Measurable results that matter to users and organizations. Every project should deliver tangible value.
Ready to Work Together?
Let's discuss how we can help your organization create accessible, impactful digital content.
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